Friday, October 15, 2010

Pink, It’s Not Just for Girls Anymore

You don’t need a calendar to determine the season. Simply watch the décor at retailers. Pink, yellow and green – it’s April. Red, white and blue – July. Orange and black – October. Green and red – December. And if the Ravens are doing well – its Purple Friday here in Baltimore each week in January.

In recent years, pink has replaced orange in October, for Breast Cancer Awareness month. Store windows, publications and numerous products, sport pink ribbons or new pink packaging to raise money and awareness.

Pink controversy has arisen with one non-profit’s sale of pink cancer awareness bracelets reading: “I love Boobies.” Designed to raise teen awareness of Breast Cancer and spark conversation, these bracelets are popping up in middle schools and high schools across the country. The campaign is working, but the conversation is not. Schools are banning them and civil rights activists are rallying.

Teenage boys, in many schools, outnumber teenage girls wearing the “I love Boobies” bracelets. Do some have other motives?
Of course they do, they’re teenagers. That is to be expected.
Take the conversation off the words and onto the topic. Breast Cancer kills over 40,000 women each year – mothers, sisters, daughters, friends, neighbors.

I urge school administrators to keep talking, but talk about early detection, treatment and research, not about dress codes and foul language. Boobies, breasts, bust, bosom – these are not dirty words. I say let the boys wear bracelets!

1 comment:

Pam K said...

I agree. Plus, not just women get breast cancer. I personally know a male business acquaintance who is a breast cancer survivor. It is a missed opportunity for education when there is a knee jerk reaction to teen behaviors.